This old record bag is the carrier of the story. Each record represents a person, a moment, a song.
Rooftop Party- Promo Video
Certainly one of the most exclusive parties of the year. This was an after party for the Dublin’s Pride Parade.
We use this 'pop up' party strategy to promote the brand, locations and institutions. Popping up on places where you don't usually see a DJ playing and share the love of music with the random people passing is exactly what this is all about. This and having fun.
Because it is part of us
Music is the essence of In The Gaff, from the concept to the logo, everything is related to music.
The Name itself is a reference to house music, only changing 'house' to the Irish slang equivalent.